Founded in 2014 by Angeliki Kotroni, MAIDEN is a womenswear brand based and produced in Athens, Greece.
Focusing on a paradox of faux fur for winter and swimwear for summer, MAIDEN now introduces the arrival of a broader collection of ready-to-wear garments.
With a goal to create projects that sit in line with their unique visual approach of using fashion to interpret the human experience, the brand designs contemporary collections for women who reject the stereotypical rules of society.
MAIDEN praises diversity of personal style choices and approaches fashion in an almost nihilistic way. Instead of oppression it proposes humor absurdity and scandals.
[noun scan·dal \ˈskan-dəl\, from Greek skandalon,
original meaning ‘trap enemy’]